3.7x Increase in Traffic Using Influencer Marketing
The Situation
A sustainable, premium-priced bedding brand partnered with TripleLine to drive additional traffic to its Amazon products. The brand already had a strong social media presence, but was seeking sales results driven by social influencers that matched their brand’s clean aesthetic.
The Strategy
To help the brand achieve their desired outcome, TripleLine carried out a three-step plan:
TripleLine’s Influencer Marketing team researched hundreds of influencers on Instagram and TikTok that fit the brand’s targeted audience. Then, the team further filtered matches based on engagement rates and follower counts. TripleLine went through each influencer and identified the ones that focused the most on their families, home decor and design, and sustainable products.
After vetting dozens of final candidates, TripleLine selected 10 final influencers for partnership and supplied them with a brand kit, product samples, partnership details, unique promo codes for their followers, and contact information to address any questions about the product and brand.
Once the brand had peak inventory levels, TripleLine organized a 60-day posting schedule with the influencers to ensure their posts would have the best chance of gaining traction.
The Results
In 60 days, influencers created 12 posts featuring the brand’s products, resulting in over 6,500 likes and comments on social media and spikes of up to 3.7x in daily sales. These boosts increased general brand awareness and traffic to other products from the brand, creating a halo effect that helped the brand improve organic rankings on Amazon.