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51% Growth in Organic Sales through Influencer Collaborations

51% Growth in Organic Sales through Influencer Collaborations

The Situation

A hair dye brand had tried selling on Amazon a few times but had struggled to gain traffic share in the category while maintaining profitability and low advertising costs.

The Strategy

  1. TripleLine put together an influencer marketing and brand engagement strategy to increase the brand’s organic traffic without increasing marketing costs. 

  2. TripleLine audited the brand’s promotional cadence resulting in the removal of underperforming products and coupons. This freed up the brand’s marketing budget for new initiatives. 

  3. TripleLine then used its influencer network to secure 37 influencer collaborations to help drive traffic to top brand pages. 

  4. The User Generated Content (UGC) from influencer content was further used to drive social proof for the brand through Amazon posts, video posts, and product detail page videos to add social proof to the listings and engage shoppers

The Results

The brand realized an organic sales increase of 51% in one quarter while nearly doubling its Amazon profit margin. 

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