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75.1% Decrease in TACOS on a 6-Figure Ad Spend

75.1% Decrease in TACOS on a 6-Figure Ad Spend

The Situation

An established feminine health brand and category leader was spending over $100,000 a month in advertising with category-average total advertising cost of sales (TACOS), limiting the Brand’s profit potential on Amazon.

The Strategy

1. TripleLine first adjusted budget spend to match product-level customer lifetime value (CLTV).

2. TripleLine then reduced branded ad spend to test for potential cannibalization of organic sales, using software tools to carefully monitor the client’s share-of-search clicks to ensure overall traffic didn’t decline

3. Lastly, TripleLine supported the implementation of strategy-level Return on Ad Spend (ROAS) targets.

The Results

Upon implementing these strategies, the brand realized a 75.1% decrease in TACOS and 56.4% decrease in Ad Spend over a 9 month period.

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