Top 5 Category Rank within 90 Days of Launch
The Situation
Leading period-care brand, The Flex Co., considered launching a reusable alternative to their top-selling Flex Disc. However, they were attentive to challenges that could limit the product’s success, like its premium price point and high competition in the category.
The Strategy
TripleLine rigorously tested messaging and listing content ahead of launch, utilizing consumer focus-group polls.
Using TripleLine’s 12-Step Perfect Launch process, the product quickly gained product reviews and benefited from both external and on-Amazon traffic.
TripleLine deployed PPC ranking strategies to quickly build organic rank on relevant search terms.
The Results
Flex Reusable Disc broke into the Top 5 ranking of the category Bestsellers list within 90 days of launch and maintained this ranking, despite being the high-price option and having less than 10% of the review count of other top sellers.